Eco Soap is a global nonprofit organization that transforms discarded soap into hygiene products for communities with limited access to basic sanitation. The organization also empowers women by creating jobs and providing training through its soap recycling operations. By combining environmental sustainability, women's economic empowerment, and public health, Eco-Soap turns waste into meaningful opportunities for people and communities.
Deliverables included leading a comprehensive brand redesign, including logo development and visual identity to better align with organizational mission and increase audience engagement, redesigning product packaging for multiple international markets to balance cultural relevance with brand consistency to improve market appeal and usability, and collaborating cross-functionally with marketing and partnerships teams to create visually compelling assets that supported campaign goals and storytelling.